For the launch of a new product, BAKKED distillates, we had the opportunity to not only advertise the launch of a new brand, but to educate consumers on the newest, and most pure form of cannabis: distillates. Rather than advertising to the general consumer, we targeted those who truly care about the quality of their cannabis – the cannaseur. It’s the most refined way to consume your cannabis. “Neat.”

Originally the ask was to put together a quick one-off poster for the launch, but after praise from multiple dispensary owners wanting co-branded posters, and remarks from the owners of the company, the idea was built out to encompass print advertising, digital banners, collateral, trade show displays, and even snowboards.

Client: BAKKED
CD: Josh Fein
Photographer: Karly Goranson
Production: Josh Fein