For the launch of the Dabaratus, we were tasked with creating a launch campaign around the new device. The goal was to make apparent the ‘sticky situations’ many dabbers may find themselves in. Whether its sticky tools or stray shatter, it is inevitable that some oil will find its way onto your clothes, the back of your phone, or even searching for your stray dab that fell in the carpet. So we played up the sticky idea by creating a double truck with a glue adhesive, forcing the reader to rip apart the pages to find an alcohol swab branded with our message, ‘Sesh without mess.’ Along with print, whenever a customer purchased cannabis concentrate, budtenders would add our branded swab to their exit bag.

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#SeshWithoutMess
When reading the message on our alcohol swabs, we invite users to show themselves in their own sticky situations. Tagging @getbakked and using #seshwithoutmess will enter those to win a free Dabaratus so they can sesh without mess.

Following this initial launch campaign, a simpler print idea was needed for print ads, in store posters, and other collateral items. Three versions of Stressful / Stressless were created to show how each type of concentrate is still more inconvenient than using the Dabaratus.

Following this initial launch campaign, a simpler print idea was needed for print ads, in store posters, and other collateral items. Three versions of Stressful / Stressless were created to show how each type of concentrate is still more inconvenient than using the Dabaratus.