NOOSA
Damn good yoghurt.

Noosa Yoghurt is unlike any others. It’s made with whole milk to give it a richer taste, as well as different flavors with REAL fruit.
So, how can we show that Noosa is seriously damn good yoghurt?

Campaign:

Digital
– Decoder Spoon
#spoonseyeview
When you just cant put down your spoon while going through your social media ritual, why not reward you by giving you the key to view our new flavor launches?

Product Innovation
– Nootensil
The hardest part of eating yoghurt? Having to give up the last of that creamy goodness because utensils have yet to evolve to meet our snacking demands! Introducing the Nootensil. Helping you enjoy your Noosa until the last scrape.

Social Activation
– Noolyweds petition (was planned to happen concurrently with the same-sex marriage announcement in June ’15)

PELICAN HARD CASES
Bring It.

Guaranteed Indestructible hard cases.

Pelican is the global leader in design and manufacture of both high-performance case solutions and advanced portable lighting systems. Their products are used by professionals in the most demanding markets including firefighters, police, defense/military, aerospace, entertainment, industrial and consumer. In this series of print ads, we show how Pelican products are designed and built to last a lifetime.

ARMOR ALL WASH WIPES
#dontdrivedirty

Brief: Cleaning your car has become a low priority. Raise awareness for Armor All products.

Solution: Driving around in a dirty car should be criminal. You better follow the Armor Law!