For the launch of a new edibles line, we wanted to make the most out of our small budget as well as differentiating us from the other edible brands. The goal was to highlight the super premium cannabis oil that goes into these edibles rather than the usual economical version, resulting in a more consistent and quicker/harder hitting effect.

IDEA
We wanted to give a new brand something to be remembered by: Meet Spacey, always up for any mission, as long as he can recline his seat, watch his favorite team play, and eat out of a big bag of Doritos.

HOW IT WORKS
Not having the largest budget for advertising and marketing, we thought of the best way to make our way onto a lot of TVs. Spacey will be strategically placed having seats behind the pitcher during baseball games, he will be courtside at basketball games, and he will be cheering at the corner endzone ready to catch the WR after a game winning TD to surely end up on sportscenter top 10. The goal is to have Spacey gain the media’s attention (and love) as we watch him lay back, relax, and throw popcorn into his visor as he watches the rockies play. Aside from live sporting events, Spacey will also make appearances at events to make the local news coverage as well as events like concert venues just walking around.